| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-808-128 | Facebook | Piskorski, Mikolaj Jan;Eisenmann, Thomas R.;Chen, David;Feinstein, Brian;Smith, Aaron | Entrepreneurship | BZC commerce case study( 356451001 ) |
| 2 | 9-510-095 | Social Media | Gupta, Sunil;Armstrong, Kristen;Clayton, Zach | Marketing | BZC commerce case study( 356451001 ) |
| 3 | 9-511-043 | Demand Media | Deighton, John;Kornfeld, Leora | Marketing | BZC commerce case study( 356451001 ) |
| 4 | 9-511-094 | Groupon | Gupta, Sunil;Weaver, Ray;Rood, Dharmishta | Marketing | BZC commerce case study( 356451001 ) |
| 5 | 9-511-110 | Coca-Cola on Facebook | Deighton, John;Kornfeld, Leora | Marketing | BZC commerce case study( 356451001 ) |
| 6 | 9-709-456 | Alibaba''s Taobao (A) | Oberholzer-Gee, Felix;Wulf, Julie M. | Other | BZC commerce case study( 356451001 ) |
| 7 | 9-709-457 | Alibaba''s Taobao (B) | Oberholzer-Gee, Felix;Wulf, Julie M. | Other | BZC commerce case study( 356451001 ) |
| 8 | 9-710-436 | Alibaba Group | Wulf, Julie M. | Other | BZC commerce case study( 356451001 ) |
| 9 | 9-910-032 | Google Inc. (Abridged) | Edelman, Benjamin;Eisenmann, Thomas R. | Other | BZC commerce case study( 356451001 ) |